Logo for Cosmo Floral Design featuring three stylized flowers inside a rounded arch

Branding

Stylized text that reads 'Behind the Brand' with feather-like accents on the letter 'B'.

Cosmo Floral Design is a floral design studio rooted in intention, harmony, and storytelling. Inspired by the Greek word “cosmo,” meaning world, the brand reflects a deep connection to language, nature, and beauty. Every arrangement is thoughtfully composed to feel effortless yet meaningful—crafted to be held, felt, and remembered.

Cosmo’s founder, Hannah, shared her story that was already rich with symbolism—a name sparked during college, tied to ladybugs, flowers, and serendipitous moments that built a path toward floral design. The goal was to create a branding that visually captured that same sense of calm, intention, and full-circle purpose.

Collection of images featuring botanical designs, a person holding a bouquet, and floral illustrations, related to floral art and scent branding.
A collection of five floral logo designs for 'Cosmo Floral Design' featuring stylized plants in different color schemes and an arch-shaped border varying in colors and backgrounds.
Five vertical color swatches in brown, beige, light blue, olive green, and off-white, labeled 'Color Palette'.
Smartphone displaying 'COSMO Floral Design' logo, surrounded by envelopes, a textured pink cloth, and dried decorative flowers on a beige surface.

Together, we developed a branding system rooted in natural elegance. The logo features custom typography that feels grounded yet refined, paired with a warm, earthy color palette to evoke softness and sophistication. Every element—from layout to lettering—was designed to feel poetic and personal.

The result is a brand that feels like an extension of the founder herself: graceful, grounded, and deeply thoughtful. Cosmo Floral Design is now blooming in Lexington, Kentucky, with a visual identity that honors its roots and blossoms with purpose.