Black and white logo with the word 'TARGETS' and a target symbol to the left.

Social Media Management

Handwritten cursive text that reads 'Behind the Brand'

DA Targets is a Pennsylvania-based manufacturer specializing in advanced shooting targets designed for military, law enforcement, and civilian firearms training. Their flagship products are self-healing polymer targets that offer a patented color-changing feature, providing instant visual feedback without the need for tape or paint. These targets are ricochet-free, weatherproof, and compatible with a wide range of calibers. The company emphasizes safety, durability, and cost-effectiveness, positioning itself as a premium solution for tactical shooters.

Close-up of a wooden construction with an orange ventilation cover against a blue sky.
Four red safety buoys hanging in a row from a wooden beam against a clear sky.
Orange traffic signals with the D/A logo, mounted on black bases, in an outdoor setting.

DA Targets uses social media to highlight their products, connect with their audience, and build brand awareness. Their content includes product demonstrations, behind-the-scenes looks, user testimonials, and educational posts that explain key features and benefits. By maintaining a consistent presence across platforms, they engage with both professional and recreational shooters, fostering community and trust while showcasing the value of their innovative training solutions.

Target's key features waterproof red device with a long thin body and a round base, highlighted by icons and text indicating its features of temporary color change, safety at any distance, cost effectiveness, and being seven times lighter than steel.
A red self-healing polymer product with text indicating it is ricochet free, safe at any distance, fully waterproof, suitable for indoor and outdoor use, and made in the USA. The background shows an outdoor shooting range.
A temperature-sensitive target used for shooting practice, with color indicators for different temperature ranges: below 60°F is black with red hits, above 60°F is red with yellow hits, and within 45-80°F is marked as the cool weather target.
Instructions for using Targets in different temperature conditions: Cold weather target for 45-80°F, indoor target for 60-80°F, warm weather target for 60-100°F.
A man at a shooting range demonstrating a red target device with patented color change technology. The device provides instant visual feedback, lasts 30 seconds up to minutes, is maintenance free, made in the USA, and features old hits and new hits d

“Our targets are built to make shooters better, faster, and safer. You get immediate feedback without ever resetting the target, and it’s tough enough to take thousands of shots while maintaining a safe range environment.”

-Ryan Seidel, President of DA Targets.