About the Client
32° Below Ice Cream Shop is a family-owned business that loves serving the Lititz community and making memories—one scoop at a time.
The challenge
With a rebrand complete and a second downtown Lititz location open, 32° Below needed social content that could keep pace—flavor drops, family-friendly events, and everyday scoop-shop moments without sounding like two different businesses.
The solution
I support their social media so the shop stays top of mind for locals and visitors: clear location cues, on-brand visuals, and a steady feed that matches the warmth guests feel at the counter—one family, two Lititz stops, same creamery-quality scoops.
Social Posts
