A polished identity system for a Red Lion, PA accounting and HR advisory firm—built to feel as credible as the CPA expertise behind the brand.
I supported brand and identity for this client with the same research-forward process I use across every engagement. If you’re evaluating fit, the fastest next step is a short discovery call.
At a glance
Full brand identity for Baker Accounting Services—logo system, color palette, stationery, and social profile assets for a firm that pairs CPA advisory with people-first HR support.
- Navy
- Steel
- Mist
- Charcoal
The challenge
Baker Accounting Services was building a new firm with deep CPA and private-equity experience—but no brand system to communicate credibility, clarity, and the rare combination of financial advisory plus HR support under one roof.
The solution
I designed a clean navy-and-steel identity with a geometric diamond mark, professional stationery, and social assets. The system feels institutional and approachable—ready for client-facing materials as the firm grows.
