Blaze Yoga — people stopped scrolling
Watch time up 220%. Instagram reach nearly tripled. One post earned 42 shares—people handing the message to someone else.
A yoga studio can fill a grid with class times and still lose the scroll. What changed for Blaze this period is simpler: more people stayed. Facebook 3-second views were up 217%. Watch time was up 220%. That is not a vanity spike. That is seconds someone did not give to the next clip.
01 Reach that actually widened
Instagram reach rose 197.7% to 16.7K unique people—nearly triple the audience seeing the work. Interactions climbed 33.9% to 4.3K. Facebook viewers were up 10.8% to 5,714. Combined, Instagram and Facebook delivered about 193K views, all organic.
42 shares on a single post. That is people passing the message along—the metric you cannot buy.
02 The post that got handed off
“Showing up is sometimes the hardest part” hit 5.2K views, 364 likes, and 42 shares. Likes are easy to skim past. A share means someone decided the line was useful enough to put in front of a person they know. For a studio, that is how new members actually arrive—referral, not a boosted schedule graphic.
The feed kept matching the lobby: direct, a little cheeky, built around sweat and showing up. Promotions still exist. They just follow value instead of replacing it.