RE/MAX Pinnacle — consistency, then reach
72% more content published. 12,688 unique people seeing it. Ads contributed a sliver. The rest stayed unpaid.
A brokerage with multiple offices and a full roster of agents can look busy on paper and still go quiet online. Listings come in waves. Recruiting moments get lost. Market notes never ship. The fix is not a bigger idea. It is a cadence someone actually keeps.
This period, published content volume rose 72.1%. That is the unglamorous number—and the one that made the rest possible. Total views landed at 46.9K, up 13.3%.
01 Unique people, not just a taller view count
Reach climbed 61.7% to 12,688 unique people. Views can loop the same followers. Reach means new eyes on welcome posts, agent highlights, and the kind of copy that says we do not want you to buy a house—we want the right one. Content interactions ticked up 4% to 1.4K. Steady, not viral. For real estate, steady is how trust compounds.
Show up more often, with a point of view, and the audience has something to find.
02 Ads as a test, not a replacement
Boosted content contributed 1,545 views this period. Organic still carried 45,390—up 9.6%. I would rather a brokerage know what earned attention looks like before it spends to amplify it. The mix here is honest: a little paid, mostly unpaid, and a feed that finally has enough posts in it to be recognized.